The hands-off way to win at online marketing.
Want to see what AI-driven automated marketing looks like?
One of the best ways to maximize your ROI is Retargeting. Why Retargeting?
- 26% of customers will return to a site through retargeting
- Retargeted customers are 3x more likely to click on your ad than people who haven’t interacted with you previously
- Website visitors who are retargeted with display ads are 70% more likely to convert on a retailers website
- The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad
The statistics reinforce the effectiveness of retargeting as a more cost effective way to capitalize on visitors who have come to your website and did not convert (make a purchase, submit lead info, etc).
Here’s a sample campaign outline for an eCommerce website. We focus on advertising to 3 key groups of visitors and events.
-
Visitors who came to your store, added one or more products to their shopping cart, but then did not complete the sale (Abandoning the cart)
-
Visitors who came to your store and viewed one or more products or categories, but didn’t add anything to a shopping cart.
-
Website visitors who came to your website or store, but didn’t view any products.