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The hands-off way to win at online marketing.

Want to see what AI-driven automated marketing looks like?

One of the best ways to maximize your ROI is Retargeting. Why Retargeting?

  • 26% of customers will return to a site through retargeting
  • Retargeted customers are 3x more likely to click on your ad than people who haven’t interacted with you previously
  • Website visitors who are retargeted with display ads are 70% more likely to convert on a retailers website
  • The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad

The statistics reinforce the effectiveness of retargeting as a more cost effective way to capitalize on visitors who have come to your website and did not convert (make a purchase, submit lead info, etc).

Here’s a sample campaign outline for an eCommerce website. We focus on advertising to 3 key groups of visitors and events.

  1. Visitors who came to your store, added one or more products to their shopping cart, but then did not complete the sale (Abandoning the cart)

  2. Visitors who came to your store and viewed one or more products or categories, but didn’t add anything to a shopping cart.

  3. Website visitors who came to your website or store, but didn’t view any products.