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What Adhance does

Adhance is an online automated marketing system. We perform marketing tasks automatically, in our case this means handling everything required for Facebook Retargeting (future versions will handle Google and others). Adhance creates a marketing plan that brings the most people back to complete a sale for the least cost. We focus on maximizing your Return On Investment (ROI) and Return On Ad Spend (ROAS).

Our goal with Adhance is to get you from signup to publishing your first ad in under 5 minutes and improve your ROI with very little time investment from you.

Why Retargeting?

  • 26% of customers will return to a site through retargeting
  • Retargeted customers are 3x more likely to click on your ad than people who haven’t interacted with you previously
  • Website visitors who are retargeted with display ads are 70% more likely to convert on a retailers website
  • The click-through rate (CTR) of a retargeted ad is 10 times higher than the CTR of a typical display ad

The statistics reinforce the effectiveness of retargeting as a more cost effective way to capitalize on visitors who have come to your website and did not convert (make a purchase, submit lead info, etc).

Adhance connects your WooCommerce store to your Facebook account, and either automatically creates and configures what is needed to advertise on the Facebook network or shows you how to create them (this will be entirely automated in the near future!). We then guide you through creating the specific advertisements.

We focus on advertising to 3 key groups of visitors and events.

  1. Visitors who came to your store, added one or more products to their shopping cart, but then did not complete the sale (Abandoning the cart)

  2. Visitors who came to your store and viewed one or more products or categories, but didn’t add anything to a shopping cart.

  3. Website visitors who came to your website or store, but didn’t view any products.